While prosecutors in other states have filed criminal charges against teens involved in sexting incidents, the district attorney in Berkshire, Massachusetts has launched an initiative to deal with the phenomenon outside of the justice system. D.A. David F. Capeless is working with local television stations to air programming that shows the dangers of sexting. D.A. Capeless hopes to stop the sexting craze without saddling the teens with criminal charges. D.A. Capeless points out that, if necessary, he does have the option of filing criminal charges.

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Additional source article:

http://www.fastcompany.com/blog/chris-dannen/techwatch/sexting-why-worry